Privacy Policy
Last updated: April 2026
1. Introduction
This privacy policy explains how Bathroom 104 Ltd ("we", "us", "our") collects, uses, stores and protects your personal information when you use our website bathroom104.com or engage with our services. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller
Bathroom 104 Ltd is the data controller responsible for your personal data. If you have any questions about this policy or how we handle your data, please contact us at:
Email: info@bathroom104.com
Telephone: 01932 943096
Address: Cobham, Surrey
3. What Personal Data We Collect
We may collect and process the following personal data:
Information you provide to us: name, email address, telephone number, postal address, and any details you include in messages sent via our contact form or by email.
Information collected automatically: IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and other analytical data collected via cookies and Google Analytics.
Project-related information: details about your property, bathroom requirements, design preferences, photographs of your space, and quotation or invoice records.
4. How We Use Your Data
We use your personal data for the following purposes:
- To respond to enquiries submitted via our contact form, email or telephone
- To provide quotations and arrange consultations
- To deliver our bathroom design and installation services
- To send project updates and aftercare information
- To improve our website through anonymised analytics data
- To comply with legal and regulatory obligations
We will never sell, rent or share your personal data with third parties for marketing purposes.
5. Lawful Basis for Processing
We process your data under the following lawful bases:
- Consent: when you submit a contact form or opt in to communications
- Contractual necessity: when we need your data to provide our services to you
- Legitimate interest: to improve our website and services, and to respond to enquiries
- Legal obligation: to comply with tax, accounting and regulatory requirements
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Enquiry data is retained for up to 24 months. Project records and invoices are retained for 7 years in accordance with HMRC requirements. You may request deletion of your data at any time by contacting us.
7. Cookies
Our website uses cookies to improve your experience and to collect anonymised usage data. For full details, please see our Cookie Policy.
8. Third-Party Services
We use the following third-party services which may process your data:
- Google Analytics: for anonymised website usage tracking. Google’s privacy policy is available at policies.google.com/privacy
- Google Tag Manager: for managing website tracking scripts
We do not use any advertising networks, affiliate tracking or remarketing services.
9. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access: request a copy of the personal data we hold about you
- Right to rectification: request correction of inaccurate or incomplete data
- Right to erasure: request deletion of your personal data
- Right to restrict processing: request that we limit how we use your data
- Right to data portability: request your data in a structured, machine-readable format
- Right to object: object to processing based on legitimate interest
- Right to withdraw consent: withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at info@bathroom104.com. We will respond within 30 days.
10. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration. Our website uses HTTPS encryption. Access to personal data is restricted to authorised personnel only.
11. External Links
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any external websites you visit.
12. Children’s Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.
13. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
14. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.